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TECHNOLOGY & WORKPLACE SAFETY
Social Media in the Workplace
Clear social media norms that protect people and reputation
Why It Matters
A single post can disclose confidential information, upset clients, or spark a public controversy. Employees are often unsure what they can say about their employer, their work, or social and political issues, and managers are unsure how to respond. Clear expectations protect the organization's reputation and client privacy while respecting employees' rights. Staff who understand the norms can share their work proudly and act as positive ambassadors.
Course Description
Participants examine social media from both the employee and the organization perspective. They review the elements of a sound policy, including official versus personal accounts, disclosure of affiliation, confidentiality, client privacy, and personal use during work time, and compare them with their own organization's policy. Scenario discussions explore gray areas: a staff member criticizing a funder, posting photos from a youth program, responding to a negative review, or a complaint going viral. Managers practice handling a policy concern conversation fairly. The course also covers monitoring mentions, escalation paths, and when to involve communications or HR. Participants leave with a checklist for posting about work and, for leaders, a list of policy gaps to address.
Key Focus Areas
Participants explore and practice:
Key elements of a workplace social media policy
Personal versus official accounts and disclosing affiliation
Protecting confidential and client information online
Responding to negative reviews, complaints, and viral posts
Escalation paths involving communications, HR, and legal
Learning Outcomes
Participants will be able to:
Explain their organization's expectations for posting about work
Identify posts that risk confidentiality, privacy, or reputation
Respond appropriately to a negative comment or review
Recommend improvements to a social media policy
Who Should Attend
All employees
Managers and supervisors
Communications and marketing staff
HR professionals
Delivery and Customization
Examples, scenarios, and activities are adapted to your audience and goals. Delivery is available in person, virtually, or in a hybrid format, as a standalone session or as part of a series. Format and length are agreed during scoping.
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Bring Social Media in the Workplace to your team
Tell us about your audience and goals. We will follow up to scope objectives, format, and timing.