Employee Recruitment

Attract stronger applicants with better postings and candidate experience

Why It Matters

Organizations often blame the labor market when positions stay open, but the problem frequently starts earlier: postings full of jargon, requirements that screen out capable people, a narrow set of sourcing channels, and applicants who never hear back. Each of these shrinks the pool. Recruitment done well reaches more qualified candidates, including people who would not have applied otherwise, and builds a reputation as an employer worth considering. That matters for every hire that follows.

Course Description

The course covers the front end of hiring, from defining the need to the point when applicants enter selection. Participants start with a real or sample opening and rewrite its job posting, cutting jargon, separating true requirements from preferences, and describing the work in language candidates understand. Peers review each draft from an applicant's perspective. A sourcing segment compares channels, including referrals, community partners, workforce programs, schools, and job boards, and helps participants pick the right mix for different roles. Participants then map the candidate experience from first contact through application and identify where people drop out. The session ends with each participant planning one recruitment improvement to test.

Key Focus Areas

Participants explore and practice:

Defining the role and separating true requirements from preferences
Writing job postings in clear, inclusive, candidate-focused language
Choosing sourcing channels, including community and workforce partners
Mapping and improving the applicant experience before selection
Building an employer reputation that draws applicants

Learning Outcomes

Participants will be able to:

Rewrite a job posting to remove jargon and unnecessary requirements
Select sourcing channels suited to a specific role
Map the candidate experience and identify points where applicants drop out
Plan a recruitment improvement and the measure that will show whether it worked

Who Should Attend

HR and recruiting staff
Hiring managers who write their own postings
Small business owners
Workforce and employer partnership staff

Delivery and Customization

Examples, scenarios, and activities are adapted to your audience and goals. Delivery is available in person, virtually, or in a hybrid format, as a standalone session or as part of a series. Format and length are agreed during scoping.

Related Courses

Hiring Strategies · HR & Talent Development
Employee Onboarding · HR & Talent Development
Talent Management · HR & Talent Development
Diversity and Inclusion · Teamwork, Culture & Inclusion

Bring Employee Recruitment to your team

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